Doing Good Websites
Digital landscapes for helpers, healers and holy troublmakers
Did y’all know that in addition to being an infrequent, multi-topic blogger, I’m also a website wrangler? It’s true. I spend a more than a handful of my days tending to other people’s corners of the internet - pulling weeds, planting seeds, and trying to make things a little more human.
I like to think of our websites and social media sapces as our little digital landscapes, interconnected ecosystems we’re all shaping, whether we mean to or not. Some corners feel loud and exhasting. Others feel like a deep breath.
I’m always trying to help my clients build more of the second kind. The internet doesn’t need more hustle. It needs more humanity.
✨ Recent Projects
Ekawa (Florida)
Newly relaunched website
→ A refreshed digital presence designed to better reflect their work and make it easier for people to engage and connect
The BTS Center
Full website redesign
→ Designed to support their work catalyzing spiritual imagination in a climate-changed world, with a structure that better holds their programs, storytelling, and growing community. We started this project with a multi-day design sprint that invited key stakeholders into the process of reimagining how best to share their work with the world.
Patient Pen Edits (UK)
Website build and brand presence
→ Crafted a clear, thoughtful online home for an editing practice rooted in care and precision
GATE – Global Adventure Therapy Event (Europe)
Website refresh + ongoing support
→ Supporting a vibrant gathering that brings together practitioners at the intersection of therapy, nature, and adventure
🌱 A word about using social media with intention
I started 2026 with a social media detox, leaving Facebook, Instagram, LinkedIn , TikTok and X. And as April comes to a close, I am staying the course! Substack is my only social media these days. I occasionally miss Instagram, but honestly, I’ve found time in my day I forgot was there, my nervous system is calmer and when someone asks, can you believe what he said, I am SO happy to have no idea what they are talking about, even if I know WHO they are talking about.
I’ve been sitting with this line from Rest Is Resistance: A Manifesto by Tricia Hersey:
“You were not just born to center your entire existence on work and labor. You were born to heal, to grow, to be of service to yourself and community, to practice, to experiment, to create, to have space, to dream, and to connect.”
It keeps nudging me to remember that the work we put into the world - our websites, our words, even our social media - should make more room for being human, not less.
I still believe there is a role for social media in our lives, especially as people who are called to try and offer healing in a hurting world.
The question I keep coming back to, both for myself and my clients, is not how do we show up more, but how do we show up well?
With clarity. With care. With something real to offer.
Here are three small ways to begin:
1. Share something true, not just something frequent
Before you post, ask: Is this offering something nourishing, or just adding to the noise?
When someone wanders into your digital garden, will they find honeysuckle or kudzu?
2. Think conversation, not broadcast
Write like you’re speaking to one real person, not performing for a crowd.
Ask a question. Tell a small story. Leave room for response.
3. Build a rhythm you can sustain
Consistency doesn’t mean constant.
Choose a pace that feels human - weekly, biweekly, even monthly - and let it be enough.
A few webcraft reminders I come back to (on websites and social media):
say less, mean more
design for humans, not algorithms
give people somewhere to go next
let your work feel like you
Done this way, our digital landscapes become less hurried, and more like a place where something alive can unfold.
I’ve gathered some of thoughts into a small, print-and-fold webcraft zine - part field notes, part where to start guide for building more human-centered digital spaces.
If you’d like to wander through it, you can find it here. And here are the instructions for how to fold a zine.
📅 Now booking for August
I have space to take on 1–2 new projects starting in August.
If you’ve been thinking about a website refresh, a brand-new new build, ongoing support, or social media coaching, now’s a great time to reach out.
Thanks for being part of this little corner of the wacky interwebs ;)
— Hazel